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Reading: If Content is King, Context is its Crown


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If Content is King, Context is its Crown


Pelle Snickars

National Library of Sweden, Box 5039, 10241 Stockholm, SE
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The future of television—if former Google CEO Eric Schmidt has his way—will use computational modes to attract viewers, structure results, contextual queries and/or evolving viewing patterns within an emerging televisual datascape. Departing from Schmidt's recent MacTaggart lecture this article tries to track the coded consequences of TV as data, not the least from an audiovisual heritage perspective.

How to Cite: Snickars, P., 2012. If Content is King, Context is its Crown. VIEW Journal of European Television History and Culture, 1(1), pp.34–39. DOI:
Published on 21 Feb 2012.


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